Codes of conduct and ethics statements are fundamental to going beyond compliance. Their real value, however, is in the way companies make them come alive for employees.

To do this, companies use a range of initiatives involving the employees themselves. The chief executive takes an active role in this process.

The codes are visually prominent and carefully articulated, but this is not enough. Ethically alert organisations make efforts to ensure attention to codes and to motivate employees to enact the codes and make them part of their everyday activities.

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