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Getting to yes: Repairing the reputation of the chemical industry
Can the American chemical industry more fully address the public's fears, improve its performance and repair its reputation? Absolutely. But first the culture of the industry has to change, says Benjamin R. Schuster.
Despite the substantial sums of money the industry spends on research, safety, and environmental protection and the many benefits provided by chemicals and the products they go into, the sector continues to have a poor reputation with the public.
The decline in the industry's reputation has its roots in Rachel Carson's revelations about DDT and the controversy over Dow's Agent Orange during the war in Vietnam. The catastrophic accident at Union Carbide's Bhopal facility in 1984 lowered the reputation further and every subsequent plant explosion and employee death has made sure it stays low.
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